Based in the Philippines, Ecru Gray aims to showcase original music composed by its creator, Jason Vy, who has been writing songs since his school days. The project seeks to highlight contemporary music in diverse forms, without being confined to a single genre.

The Ecru Gray project promotes its music through mainstream social media platforms, including Facebook, Instagram, X (formerly Twitter), Threads, and TikTok, while the music can be streamed on Spotify, Apple Music, YouTube Music, Amazon Music, Deezer, and SoundCloud.